Austria - Strong Interest in Hotel Real Estate

Austria in Focus? Unexpectedly Strong Interest in Hotel Real Estate

September has surprised us – with a level of activity in Austria that we have not seen for quite some time.

In just the first two weeks, at least five hotel operators as well as several of our long-standing clients – who had shown little activity since 2023 – approached us with a clear request to find another hotel for their expansion in Austria.

What is remarkable is not only the number of inquiries but also their focus:
This time it’s not just the “classic” targets like Vienna, but increasingly resort destinations in Salzburg and alpine regions.

? Possible Reasons

  • Improved visibility: Our content is currently performing very strongly on Google – clearly boosting demand.

  • Market momentum: Austrian tourism recorded a historic record in 2024 with over 154 million overnight stays.

  • Investor interest: Despite stricter financing conditions and ESG requirements, hotel transactions amounted to around €350 million, including large deals such as the Austria Trend Hotel Ananas for approximately €190 million.

? Emerging Trends

Roughly 30% of inquiries now relate to smaller, family-run hotels in alpine regions – especially in Tyrol, Styria, and the Salzkammergut.

This is a clear signal: alongside urban assets, resort-oriented, emotionally driven, and individually managed concepts are gaining traction.

? If you are active in this market, observe similar developments, or are interested in cooperation – I’d be glad to connect and exchange ideas.

Hotel project in Obertauern
6 500 000€

Hotel project in Obertauern

Oberntauern, Oberntauern, Austria
  • Number of rooms: 120
  • 100 m2
Hotel in Bad Gastein
3 690 000€

Hotel in Bad Gastein

Bad Gastein, Bad Gastein, Austria
  • Number of rooms: 43
  • 500 m2
Luxurious villa with garden and pool
5 000 000€
Hotel project for sale in Salzburg
1€

Hotel project for sale in Salzburg

Salzburg, Austria
  • Hotel
  • 100 m2
Wellness hotel directly on the ski slope
7 500 000€

Wellness hotel directly on the ski slope

6264 Fügenberg, Fügenberg, Austria
  • Hotel
  • 2350 m2
4* Hotel in Tyrol
11 500 000€

4* Hotel in Tyrol

Ötztal , Ötztal, Austria
  • Number of rooms: 45
  • 3835 m2
Family Hotel in Tirol
11 200 000€

Family Hotel in Tirol

Kuhtai, Austria
  • Number of rooms: 50
  • 6400 m2
Idyllic oasis of peace at the end of the vall
13 400 000€

Idyllic oasis of peace at the end of the vall

Hochgall, Tirol, Hochgall, Austria
  • Hotel
  • 5659 m2
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