Austria in Focus? Unexpectedly Strong Interest in Hotel Real Estate
September has surprised us – with a level of activity in Austria that we have not seen for quite some time.
In just the first two weeks, at least five hotel operators as well as several of our long-standing clients – who had shown little activity since 2023 – approached us with a clear request to find another hotel for their expansion in Austria.
What is remarkable is not only the number of inquiries but also their focus:
This time it’s not just the “classic” targets like Vienna, but increasingly resort destinations in Salzburg and alpine regions.
Possible Reasons
-
Improved visibility: Our content is currently performing very strongly on Google – clearly boosting demand.
-
Market momentum: Austrian tourism recorded a historic record in 2024 with over 154 million overnight stays.
-
Investor interest: Despite stricter financing conditions and ESG requirements, hotel transactions amounted to around €350 million, including large deals such as the Austria Trend Hotel Ananas for approximately €190 million.
Emerging Trends
Roughly 30% of inquiries now relate to smaller, family-run hotels in alpine regions – especially in Tyrol, Styria, and the Salzkammergut.
This is a clear signal: alongside urban assets, resort-oriented, emotionally driven, and individually managed concepts are gaining traction.
If you are active in this market, observe similar developments, or are interested in cooperation – I’d be glad to connect and exchange ideas.
