The Silver Economy: Why 55+ Consumers Are the New Growth Engine
A quiet revolution is reshaping the global economy: adults 55+ have become the largest consumer group in the United States. They have overtaken every other demographic — and their lead is only widening.
Demographics: By 2030, one in five residents of developed countries will be over 55. In Europe, the shift is even sharper — Germany, Italy, and Spain are set to rank among the world’s top 10 “oldest” nations, with over 25% of their populations above 65.
Wealth concentration: U.S. Baby Boomers control 70% of all disposable wealth. In the UK, people over 50 own 80% of national assets. In China, spending by seniors is expected to triple by 2030, while in India it will grow tenfold.
And this is not just about medicine or grandchildren. The modern “silver generation” is:
– buying wearable health-tech gadgets
– booking luxury cruises (+70% year-over-year)
– traveling to SPA and wellness retreats in Asia (Thailand’s wellness economy alone grew by $9B in a single year, largely thanks to 60+ travelers)
– investing in smart home upgrades and longevity services
– spending confidently on premium cosmetics, lifestyle, and personal wellbeing
Why this matters for digital health and startups:
- The primary customer for innovation is now 60+ — with both the resources and motivation to invest in longevity.
- Health & wellness is the new oil. The global wellness economy is on track to reach $11 trillion by 2034.
- Asia and Europe are becoming twin epicenters of transformation: Asia with its fast-growing middle class and government-backed med-tech ecosystem; Europe with its demographic challenge fueling demand for telemedicine, digital health, and senior-friendly living solutions.
Our vision:
At DominartInvest Group and Era Smart Invest LLC, we see how the focus is shifting: wellness resorts, digital health services, holistic retreats, and predictive medicine are becoming core growth drivers.
We are preparing projects at the intersection of real estate, medicine, and technology — including a wellness retreat and smart health resort in Thailand. A place where AI, wearable data, and longevity medicine converge into a real-world experience for clients 55+.
? For investors and startups, this is the signal: the market of aging but active consumers is not a niche — it is the primary driver of the global economy for the next 20 years.
